Several Quality Control Tools to Improve Customer Interaction | Helpware


As a business owner, you’ll know that customer experience doesn’t just end at a sale. It’s an ongoing process that requires consistency and constant effort to ensure your business meets and beats expectations regularly.

You’re probably aware of the saying: there’s always room for improvement. And it’s true! A good business is that which is constantly looking for ways to do better than it did yesterday. Customer service quality assurance is the only way to do this.

Improving customer service ensures customer satisfaction, loyalty and returning customers who make repeated purchases. Contrary to popular belief, quality assurance customer service isn’t all that difficult. You can use a few simple tools to pinpoint pain areas, identify where and why quality suffers and steps to increase customer satisfaction.

Here are a few quality control tools to improve customer interaction:

Cause Analysis

A cause analysis tool is an integral part of running any business. Identifying possible causes of an issue, sorting them into neat categories and analyzing why they took place allows you to figure out where your business approach may be lacking.

For example, if you’re tackling multiple problems at once, it’s a good idea to focus on the most important one by analyzing the frequency of the problem. This gives you a head start and a good idea of where to start.



Benchmarking is a method that can be used to determine the current status of a company’s processes and products. It provides a neutral perspective that can help companies find new ideas, identify areas of improvement, and determine their best practices.

There are many types of benchmarking projects. Some of these are conducted internally, while others are external. Choosing the right type can be important. Having a good understanding of the best practices can help companies address performance issues and improve overall business.

Generally, the price for a benchmarking service ranges from free to five or six figures. This cost will not affect the decision to use benchmarking.

A benchmarking project should be structured and planned, and should produce quantifiable results. Ideally, there should be a team involved, and designated roles. If there isn’t, the process will fail.

Besides collecting and analyzing data, benchmarking can also be used to assess the feasibility of a proposed plan. The key is to involve everyone in the process, and to understand the stories behind the numbers.

In addition, benchmarking can help a company develop a strategy for the future. By learning about other companies’ methods, a company can see what it can do to become more competitive. For example, a hospital may want to compare the best ways it can treat patients.

Although benchmarking is a useful tool, companies may find themselves focusing too much on the metrics. They lose track of their real goal.

To obtain a good service benchmarking, companies need to engage several individuals, including employees, consultants, and others. These individuals need to be open and unbiased. When a company’s internal benchmarking is successful, it can then use the same data to measure its service performance.

Process Analysis


Running a business requires understanding your brand’s operations, processes and workflows. An easy way to do this is by generating flowcharts to analyze inputs and outputs; this helps isolate problems and identify them individually rather than attempting to fix everything all at once.


Running a business requires bouncing ideas off of one another. A good way to do this is by brainstorming ideas to solve different customer service issues. You can generate concept maps that organize your thoughts and create visuals of the problems and solutions. With this crucial information, you can then attempt to devise a plan and improve the quality of services your customers are receiving.

Pareto analysis


Pareto analysis is one of several quality control tools that help companies improve customer interaction. It is a statistical technique that helps businesses identify the most significant causes of problems and then allocate resources to the issues with the greatest impact.

Pareto chart is a graphical tool that can organize information. This chart enables users to determine the most common problems in a given process. The chart displays the cumulative effect of the problem by listing the most common variables, as well as the relative significance of these variables.

Pareto analysis is also used to assess changes in a business. The method assigns numerical scores to various benefits and problems, which allows a company to prioritize the issues that are causing the most disruptions.

In order to make the most of a Pareto analysis, a business needs to collect the necessary data. This can include individual measures, aggregate measures, or combinations of both. Once this data has been analyzed, the appropriate model should be formulated.

Another tool used by a company to determine the most significant issues is a scatter diagram. These diagrams can be used to identify the cause of a problem, as well as the most effective solution.

One of the most important reasons to use a Pareto chart is to find out how much a particular factor has contributed to a specific portion of a system. For instance, if a company is working on a new process for manufacturing, they can determine the top three critical tasks to address before starting.

A Pareto chart is the perfect way to visualize a cause and effect relationship. However, it is also important to label the data properly. Using the wrong labeling may result in missing data.

Customer Feedback


You might think customer feedback surveys don’t do much, but it’s the opposite. Online customer feedback polls give you insight and help you quantify and qualify customer satisfaction.

You can get feedback through customer service Q/A or call center Q/A reviews to focus your efforts on where they’re required instead of shooting aimlessly in the dark.

Final Word

Customer satisfaction should ideally be at the center stage for any business hoping to make it big in the industry. After all, your customers determine whether or not your brand succeeds. These are a few tools you can use to gather key insight into loops in your business approach.