What Should Be Included In A Strategic Operational Business Plan

Managing a business can be a daunting task. Especially when you have the vision but lack the resources to forge a healthy balance between planning and execution. A strategic operational business plan is the backbone of a successful business. It combines the estimation of resources required and the allocation of those resources among your company.

A strategic business plan entails a summary of the resources required by a company for the next three to five years. It is a projection of the total investment required in order to help your business grow.

An operational business plan is a document containing details regarding how to go about executing the strategic business plan. It consists of resource allocation, equipment management, and minute details that affect daily progress. So, now, let’s take a look at some of the most important elements to be included in a strategic operational business plan.

Aim And Purpose


The aim of one’s strategic business plan should be consistent with one’s mission statements. It is the determinant of your business’s growth and success.

Timekeeping of the targets you aim to achieve is important. If your goals cannot be determined by the time it might take to achieve them, it leaves the business plan open-ended. The precision with which you list your objectives is responsible for making dynamic growth such as expanding your target audience.

Aspiring to be the next Steve Jobs is commendable but one needs to be realistic when setting goals. You can be a millionaire but acknowledge the time it will take to reach there. Formulate a strategic business plan with realistic expectations. Check-in with your individual as well as the company’s expectations from time to time.

The Vision, The Mission, And The Execution

A strategic business plan is a document showcasing a streamlined vision for your company. It remains crucial to consider every possibility that might affect your business. It is important to come up with a budget allocating the amount of investment required as a whole and the expected profit.

One needs to focus on the content and get their first draft ready outlining the vision one aims to achieve. It goes without saying that the key to attaining a successful strategic business plan is writing it down in the first place. Drafting up a summary of where you wish to take your company in the next couple of days is crucial. A successful strategic business plan serves as a complete package entailing comprehensive goals, mission statements, action plans, and a tracker to measure your progress.

Elements Of Strategic Business Plan


A strategic business plan begins with an executive summary followed by the S.W.O.T. analysis results. A list of strategic goals is accompanied by an explanation of the strategic scope with detailed key factors. Highlighting priority initiatives to capitalize on immediate opportunities and eliminate immediate risks is of prime importance. An open dialogue addressing employee expectations and the outline must be carried out at the beginning of each fiscal year to foster team spirit. The strategic business plan is concluded with an appendix evaluating S.W.O.T. reports.

Historical Data And Market Research

A thorough assessment of a company’s Strengths, Weaknesses, Opportunities, and Threats, serves as the basis of a strategic operational business plan. Once the data has been collected via S.W.O.T analysis, how does one go about formulating a business plan? What if you aren’t good with words or you think someone else can help you express better before you take your plan to the senior management?

The next question that pops up in our head is how safe taking external help is? The answer is using external sources as consultants instead of outsourcing your vision. Working closely with the team at you can materialize your business plan. From thorough market research to sophisticated financial modeling by experts in business modeling, they provide everything one needs for successful operational execution.

Effective Workforce Planning


An operational business plan, as the name suggests, is a comprehensive guide to operational strategizing and implementation. In-depth market research listing possible risks and negative turns the market could take in the future are crucial things to be considered while drafting an operational business plan.

Once a strategic plan is put in place an operational plan needs to be formulated focusing on the mission statements and important goals enlisted in the strategic plan. The operational business plan focuses on the short-term goals and allocation of both physical and financial resources within the company. A strategic business plan on the other hand focuses on the long-term goals and allocates resources in an umbrella budget.

Key Success Factors

A strategic operational business plan depends on the clarity with which the key success factors are presented in the strategic business plan. Key success factors determine the direction for the company and the elements involved in attaining the desired goal.

The successful execution of a strategic operational business plan contains strategic clear goals, scope, and factors. It steers all internal and external communications and acts as a basis for operations, marketing, tool room, and human resource allocation for the years to come.

The prerequisite to whipping up a good strategic operational plan is to break your long-term goals into one-year short-term objectives. Some key initiatives that can help one achieve the target are evaluating the need for new organizational structures. It is important to assess quality control measures that can reduce the rejection of ‘Not-Good’ products. Coming up with ideas to streamline faster delivery processes and more employee time on product development also makes targets achievable.


The strategic operational business plan is a dynamic document. Constant assessment is the key to maximize the business plan’s utility. A clear-headed vision, streamlined mission, and a comprehensive action plan are the tools that make for a great strategic operational business plan.

Outlining the company’s strategic business plan helps one decide their business mission. Formulating the company’s operational business plan helps one achieve those business missions. It is important to understand the necessity for both plans individually, so one can devise a successful strategic operational business plan.